| Traditional Pillow |
Cervical Pillow in the Market |
Current Innovative Pillow |
| Uniform Height Pillow. |
Pillow height changes vertically. |
Pillow height changes on both sides horizontally. |
| Does not support side sleep to keep Cervical Spine horizontal. |
Does not support side sleep to keep Cervical Spine horizontal. |
Supports side sleep in both directions and keeps the Cervical Spine horizontal. |
| Compression ratio remains the same. |
Compression ratio remains the same. |
Compression ratio different in the upper & lower direction to adapt to the user’s habit/comfort. |
| Basic design with no ergonomic considerations. |
Some ergonomic design elements but not fully optimized. |
Ergonomically designed to provide optimal support and comfort for various sleeping positions. |
| Generally affordable and widely available. |
Mid-range price with some specialized options. |
Competitive pricing for advanced features and materials during startup. |
| Suitable for general use but not ideal for specific neck or spine issues. |
Have upper and lower side incline that is mildly effective. |
Specifically designed to address and alleviate neck and spine issues due to sideways height differentials. |